A Message from Steve Freeman, BWP Director




April 5, 2019

Dear parents and players of Lee County Strikers,

I am reaching out to you in an effort to introduce myself and the Club I was privileged to found 23.5 years ago in Upstate New York, Black Watch Premier Soccer Club. As a public school teacher for 20 years, former professional player, college and PDL coach and an educator with the United Soccer Coaches (formerly NSCAA), it is a honor to have the opportunity to work with you and your pla yer(s) in Southwest Florida. I was raised in Tampa, FL, and I have fond memories competing in FYSA and beyond. Still to this day, I have family and friends who live in the state. Enough about me, let me address how Black Watch Premier (BWP) is prepared to impact your player’s development and your experience supporting your child’s personal growth through sport.


First, we are philosophically grounded in a “player-centric” ideology. You will see this transparently through our daily training practices. We are fortunate to be reunited with a dear friend, Jesse Cormier, current Head Coach at FGCU, who we were privileged to work with in our Burlington, Vermont club, BWP Burlington.


Second, our main objective is to support our technical staff through enhanced administrative and daily operational support. We will continue to invest in educational and cultural opportunities for our technical staff to continue to grow, so they can better enhance the daily experience for your player during training and their management at matches.


Third, we will look to enhance access points for diversity to enter our Club at Lee County, so our players can experience an even more challenging environment daily, as well as see firsthand the world has many things to offer each of us through teamwork and collaboration. We will look to create Technical Training Centers in and around the Greater Fort Myers area in an effort to identify talent as well as share our training methodology with potential new members.


Fourth, we will strengthen the operations of the Club through our proven 23.5 year track record with our policies and procedures. This will help the Club operate more business-like and function more efciently and effectively, so we can retain and attract the best technical staff, increase membership, and continue to offer a multitude of programs for a variety of different skill levels from recreational, academy, club and premier. Each program having

clearly designed expectations with an appropriate fee structure associated allows us to deliver exactly what we promise... high-quality training and match management from highly-qualied, technical staff coaches who are supported by a high-performing, professional administrative team. Also, we are committed to daily administrative support, and have been fortunate enough to bring Deana Watson on as our Director of Operations.


Finally, as a Nike Premier Club partner for 20 years, we will rebrand the Club, BWP Lee County, and bring the same energy and enthusiasm that our membership has experienced for the past 23.5 years. This year marks our 24th year of operation, and as a 501c3 nonprofit organization, our mission is simple and clear...let’s make playing at BWP Lee County the very best playing and learning experience possible for each and every player we are privileged

to work with.


In closing, I was able to meet several families, the Leadership Team, and several staff coaches on my visit in late February. I was so impressed in the level of care and how each and everyone I met spoke about the staff coaches and players within the Club. We are excited and energized to support the initiatives we have set forth at BWP Lee County for you and your player.


Yours in sport,

Steve Freeman

Founder & Director of Programming